The engagement age: Community professionals fostering business growth

The engagement age: Community professionals fostering business growth We’ve all grown increasingly dependent on virtual interactions because of the pandemic. As a result, marketing departments are growing wise to the opportunities that increased online interactions create for fostering customer satisfaction and building engagement. Enter the rise of the community professional. They’re employees whose primary role…

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Creating A Culture Of Listening For Employee Well-Being

Creating A Culture Of Listening For Employee Well-Being Work from home opened workers across the world up to the possibility of being productive from almost anywhere. For some employees, being given agency around where they choose to work reduced stress and increased wellbeing. For others, their desire for workplace flexibility and greater autonomy has fuelled…

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Gen Alpha: The next economic force

Gen Alpha: The next economic force There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency and authenticity when making purchases. However, before marketers declare victory, it’s important to note that the next generation, Generation Alpha, has already arrived and…

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Shopping scared: fear has a marked impact on how we buy

Shopping scared: fear has a marked impact on how we buy With one global threat seemingly following hard on the heels of another these days, what does that mean about the way we make purchases? Buying to feel normal is fast becoming the new normal, suggests Matt Hay, CEO and founder of Bulbshare… In January,…

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