There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency and authenticity when making purchases. However, before marketers declare victory, it’s important to note that the next generation, Generation Alpha, has already arrived and is…

In January, market research company Ipsos Mori published its yearly report, What Worries the World. It’s a global snapshot of the stuff that keeps us up at night, broken up into categories of what perturbs people most. In the study, COVID-19 occupies the top spot. Poverty and social inequality rank…

The past two years have been incredibly challenging for the UK’s traditional banking sector. Thanks to the financial ructions of the pandemic, banking stocks hit record lows in 2020. Things didn’t get much better in the early part of 2021, with forecasts of economic contraction and the looming possibility of negative…

Music streaming giant, Spotify, has revealed that 20,935 songs were added to the platform by Nigerian creators, since market entry, placing Nigeria as the second country with the most musical streams. This was disclosed by Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, during a media chat in Lagos on Thursday.…

Before you set out to form a partnership, establish exactly what you’d like to get out of it. Is it to find a different route to market, provide new services or products, expand into other territories, or gain exposure to a new client demographic? Forming relationships with other companies can…

Youth unemployment has reached dire levels in South Africa and over the past two years, the Covid-19 pandemic has further exposed young South Africans to extreme economic shock and insecurities. The combined effect of unemployment with the economically devastating impact of Covid-19, now more than ever, requires South Africa to…