Gen Z is rewriting the handbook on savings and investments
Gen Z is rewriting the handbook on savings and investments
For decades, most people who were able to save and invest left the details to their financial advisor. The more dedicated might have read the annual report detailing how their investments were doing or request that a greater allocation of their monthly savings go to a top-performing fund, but that was about it. Today, that’s…
Read MoreGen Alpha: The next economic force
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency and authenticity when making purchases. However, before marketers declare victory, it’s important to note that the next generation, Generation Alpha, has already arrived and is…
Read MoreShopping scared: fear has a marked impact on how we buy
In January, market research company Ipsos Mori published its yearly report, What Worries the World. It’s a global snapshot of the stuff that keeps us up at night, broken up into categories of what perturbs people most. In the study, COVID-19 occupies the top spot. Poverty and social inequality rank…
Read MoreConsolidating customer experience will break down silos for traditional banks
The past two years have been incredibly challenging for the UK’s traditional banking sector. Thanks to the financial ructions of the pandemic, banking stocks hit record lows in 2020. Things didn’t get much better in the early part of 2021, with forecasts of economic contraction and the looming possibility of negative…
Read MoreSpotify rates Nigeria second for most musical streams since market entry
Music streaming giant, Spotify, has revealed that 20,935 songs were added to the platform by Nigerian creators, since market entry, placing Nigeria as the second country with the most musical streams. This was disclosed by Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, during a media chat in Lagos on Thursday.…
Read MoreWhy it’s critical for start ups to have the right partners
Before you set out to form a partnership, establish exactly what you’d like to get out of it. Is it to find a different route to market, provide new services or products, expand into other territories, or gain exposure to a new client demographic? Forming relationships with other companies can…
Read MoreGames have the power to inspire a culture of entrepreneurship amongst young people
Youth unemployment has reached dire levels in South Africa and over the past two years, the Covid-19 pandemic has further exposed young South Africans to extreme economic shock and insecurities. The combined effect of unemployment with the economically devastating impact of Covid-19, now more than ever, requires South Africa to…
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