Porky polls: How to dissuade customers from lying in surveys

There aren't many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable ...
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Porky polls: How to dissuade customers from lying in surveys

03/18/2022

There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar – even in an anonymous questionnaire. Nevertheless, a report published some years ago by ORB International, tried to determine how…

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Inspirational Female Founder Spotlight: Rachel Irvine

03/18/2022

Rachel Irvine is the founder of Irvine Partners, an integrated marketing agency with offices in London, Cape Town, Johannesburg, Lagos, Nairobi, and Accra. She is also a board member of Entrepreneurs Organisation London, where she serves as the External Engagement Chair. EO is a global network of 14,000+ entrepreneurs, all of whom…

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Why it’s critical for start ups to have the right partners

03/18/2022

  Before you set out to form a partnership, establish exactly what you’d like to get out of it. Is it to find a different route to market, provide new services or products, expand into other territories, or gain exposure to a new client demographic? Forming relationships with other companies…

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Data is only gold if you know how to use it

03/18/2022

One of a company’s most important assets is its data. Its primary function is to determine how well your business is doing, and it may also be used to indicate areas that require additional attention. However, is data utilisation truly that straightforward? Acquiring the data is the easy part; but,…

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What industries need to know about the new customer

03/18/2022

The human race has survived a pandemic that spread fear and uncertainty throughout the world and our way of life has been severely impacted. Through this, a new customer has been born, and industries need to adapt to them. Businesses must recognise that today’s customer is considerably different from the…

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How To Solve The Energy Crisis? Citizens Are Key

03/07/2022

Except it hasn’t been like that. Not even a little. The UK is in the midst of its “weakest decade for pay growth since the 1930s”, according to a report by the Resolution Foundation, a think tank. Meanwhile, the cost of living in the UK is at its highest since September 2011,…

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What makes serious games seriously good?

03/07/2022

By Glenn Gillis, Sea Monster CEO The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful rather than, well, serious? But for the longest time, games have been the means by which humanity brings structure to…

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